Luiza Kirk teaching a yoga class.

Pay What You Want: The Power of Name Your Price for Luiza Kirk’s Yoga Classes

Luiza Kirk, a Qi Gong and Yoga instructor from London, has always believed that everyone should have access to tools that enhance their physical and mental well-being. Although she’s been a long-time practitioner of Qi Gong and Yoga, and has been a teacher for more than twenty years, her mission to bring these practices to more people became especially important to her in 2020. When the pandemic hit, Luiza started offering her classes online, but she soon realized that while she needed to keep her business viable, she was also committed to making her classes accessible to anyone, regardless of their financial situation.

That’s when she discovered the Name Your Price plugin for her WordPress site. This powerful WooCommerce tool allows Luiza’s clients to pay what they want, with no questions asked. “It’s a game changer for anyone who wants to operate in a different paradigm,” Luiza says. “One that’s based on gratitude and generosity.”

For Luiza, it’s all about creating a supportive community where everyone is welcome, regardless of their ability to pay. She set a minimum donation that’s below the going rate for similar services, but to her surprise, many of her clients choose to pay more because they value her services and want to give back.  “I see it as a gratitude donation for the support I provide for their well-being. Some people pay more than the minimum I set because they can and want to, which is amazing. Some people pay the minimum and I am happy they can join. No questions asked, I ask people to feel into what is right for them.”

The best part? Clients can change the amount of their donation on a weekly or monthly basis, depending on their financial situation. It’s a win-win situation that empowers her clients to take ownership of their well-being while supporting Luiza’s business at the same time.

But it’s not just about the financial benefits. Name Your Price creates a sense of trust and transparency between Luiza and her clients. By removing the pressure to pay a fixed amount, Luiza is able to focus on what she does best – teaching yoga and Qi Gong – without worrying about finances. And her clients feel more engaged and invested in their practice, knowing that they have the flexibility to pay what feels right for them. In a time where cost-of-living crisis and inflation is causing many people to struggle, Luiza knows that even in their toughest times, they will still have access to her classes and a chance to engage in self-care. For others, paying more when they can is a way of helping out in a way they know will have a direct impact on the lives of others. 

In a world where money is often the only focus for some businesses, Name Your Price offers a refreshing alternative. It’s a tool that empowers both Luiza and her clients to prioritize their well-being and create a community based on gratitude and generosity.

Want to know more about Luiza and her business? Check out her website at:

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